An empirical evaluation of R&D-marketing NPD integration in Chinese firms : the guanxi effect
Helen Perks, Kenneth Kahn and Cong Zhang
| Year of publication: |
2009
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|---|---|
| Authors: | Perks, Helen ; Kahn, Kenneth B. ; Zhang, Cong |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 6, p. 640-651
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| Subject: | Soziales Netzwerk | Social network | China | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Industrieforschung | Industrial research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003894677