An empirical evidence of factors affecting customer retention after sales in the luxury car industry : case of India
Rakesh Naru, Arvind Kumar Jain, Sushil K. Rai
| Year of publication: |
2024
|
|---|---|
| Authors: | Naru, Rakesh ; Jain, Arvind Kumar ; Rai, Sushil Kumar |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 33.2024, 2, p. 254-276
|
| Subject: | India | after sales | customer retention | factor analysis | luxury car industry | Indien | Luxusgüter | Luxury goods | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2024.139913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061527