An empirical examination of online restaurant reviews on Yelp.com : a dual coding theory perspective
Sung-Byung Yang, Sunyoung Hlee, Jimin Lee and Chulmo Koo
| Year of publication: |
2017
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|---|---|
| Authors: | Yang, Sung-Byung ; Hlee, Sunyoung ; Lee, Jimin ; Koo, Chulmo |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 2, p. 817-839
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| Subject: | Dual coding theory | Online restaurant review | Review enjoyment | Review usefulness | Textual and imagery cues | Gastronomie | Restaurant industry | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-11-2015-0643 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687767