An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift
| Year of publication: |
2009
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|---|---|
| Authors: | Chen, Tao ; Sun, Baohong ; Singh, Vishal |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 4, p. 740-758
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