An empirical investigation of the online commentary behavior dynamics based on the marginal utility theory
He Jianjia, Chen Lihua, Li Junxiang, Liu Shengmin
| Year of publication: |
2020
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|---|---|
| Authors: | Jianjia, He ; Lihua, Chen ; Junxiang, Li ; Shengmin, Liu |
| Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 16.2020, 2, p. 92-106
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| Subject: | Interest Driven | Marginal Utility Diminishing | Online Commentary Behavior | Grenznutzentheorie | Marginalism | Theorie | Theory | Verhaltensökonomik | Behavioral economics | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEIS.2020040106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012292082