An empirical investigation of the relationship between brand value and firm value : evidence from Turkey
Serhat Konuk, Ömer Tuğsal Doruk, Yıldırım Beyazıt Önal
| Year of publication: |
2025
|
|---|---|
| Authors: | Konuk, Serhat ; Doruk, Ömer Tuğsal ; Önal, Yıldırım Beyazıt |
| Subject: | brand value | emerging countries | GMM with mismeasurement error | Tobin's Q | Türkei | Turkey | Unternehmenswert | Firm value | Markenführung | Brand management | Markenimage | Brand image | Tobins Q | Schwellenländer | Emerging economies |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/ijfe.2915 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015337870