An empirical research of the factors affecting users to follow companies' microblogs
Kem Z. K. Zhang; Sesia J. Zhao; Hong Zhang; Matthew K. O. Lee
| Year of publication: |
2014
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|---|---|
| Authors: | Zhang, Kem Z. K. ; Zhao, Sesia J. ; Zhang, Hong |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 14.2014, 1/2, p. 129-145
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| Subject: | empirical research | companies' mircroblogs | microblogging sites | elaboration likelihood model | ELM | participation | following behaviour | information processing | information quality | source credibility | similarity | Forschung | Research | Partizipation | Participation | Information | Verhalten | Behaviour | Glaubwürdigkeit | Credibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011282018