An empirical study of factors determining wearable fitness tracker continuance among actual users
Year of publication: |
2018
|
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Authors: | Jain, Kokil ; Sharma, Isha ; Singh, Gurinder |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 13.2018, 1, p. 83-109
|
Subject: | theory of planned behaviour | wearable fitness technology | expectation-confirmation | satisfaction | regulation of motivation | continuous usage intention | Verbrauchereinstellung | Consumer attitudes | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Motivation |
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