An empirical study of factors influencing consumers' attitude towards adoption of wallet apps
Year of publication: |
2019
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Authors: | Malik, Anshul ; Suresh, S. ; Sharma, Swati |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 12.2019, 4, p. 426-442
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Subject: | mobile apps | mobile wallet apps | attitude | app download | app adoption | technology adoption | technology acceptance model | TAM | UTAUT | aesthetics | incentive | regression | India | Delhi-NCR | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Indien | Innovationsdiffusion | Innovation diffusion | Mobile Business | Mobile business |
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