An empirical study of play duration and in-app purchase behavior in mobile games
Yifan Jiao, Christopher S. Tang, Jingqi Wang
| Year of publication: |
2022
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|---|---|
| Authors: | Jiao, Yifan ; Tang, Christopher S. ; Wang, Jingqi |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 9, p. 3435-3456
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| Subject: | mobile game | novelty effect | social network effect | winning rate | Soziales Netzwerk | Social network | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Spieltheorie | Game theory | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13772 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013419305