An empirical study of the relationship between perceived value and the Net Promoter Score : application to specialized retail chains
Laurent Maubisson, Rémi Mencarelli, Arnaud Rivière
| Year of publication: |
2024
|
|---|---|
| Authors: | Maubisson, Laurent ; Mencarelli, Rémi ; Rivière, Arnaud |
| Subject: | Net Promoter Score | perceived value | experiential value scale | specialized retail chains | Verkaufsförderung | Sales promotion | Handelskette | Retail chain | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231219422 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584486