An empirical study on apparel retail service quality and its impact on customer loyalty in specialty store
| Year of publication: |
2018
|
|---|---|
| Authors: | Prakash, N. ; Somasundaram, R. ; Krishnamoorthy, V. |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 30.2018, 4, p. 505-519
|
| Subject: | apparel retail store | customer satisfaction | retail service quality | RSQ | customer loyalty | structural equation model | SEM | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Textilhandel | Textile distribution | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Kundenbindung | Customer retention |
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