An empirical study on consumer attitude and intention towards online shopping
Year of publication: |
2019
|
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Authors: | Sethuraman, Priya ; Thanigan, Jayanthi |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 18.2019, 2, p. 145-166
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Subject: | consumer attitude | intention towards online purchase | purchase intention | online shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption |
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