An empirical study on the cellular subscribers churn, selection factors and satisfaction with the services
Richa Misra, Sonali Singh and Renuka Mahajan
| Year of publication: |
2019
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|---|---|
| Authors: | Misra, Richa ; Sonali Singh ; Mahajan, Renuka |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 23.2019, 2/3, p. 105-121
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| Subject: | customer satisfaction | churn | service quality | data services | mobile | cellular | customer preference | customer expectation | churning factors | selection of service provider | customer retention | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Telekommunikationssektor | Telecommunications industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPD.2019.099209 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105676