An Empirical Study to Evaluate theLocation of Advertisement Panels byUsing a Mobile Marketing Tool

The efficiency of marketing campaigns is a preconditionfor business success. This paper discusses a technique totransfer advertisement content vie Bluetooth technology andcollects market research information at the same time. Conventionaladvertisement media were enhanced by devices toautomatically measure the number, distance, frequency andexposure time of passersby, making information available toevaluate both the wireless media as well as the location ingeneral. This paper presents a study analyzing these data.A cryptographic one-way function protects privacy duringdata acquisition.[...]