An empirically derived taxonomy of manufacturer-retailer channel structures
Mert Tokman (Department of Marketing, College of Business, James Madison University, Harrisonburg, Virginia, USA), George D. Deitz (Department of Marketing & Supply Chain Management, Fogelman College of Business and Economics, University of Memphis, Memphis, Tennessee, USA), R. Glenn Richey (Department of Aviation and Supply Chain Management, Raymond J. Harbert College of Business, Auburn University, Auburn, Alabama, USA)
| Year of publication: |
October-December 2015
|
|---|---|
| Authors: | Tokman, Mert ; Deitz, George D. ; Richey, Robert Glenn <Jr.> |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 4, p. 279-298
|
| Subject: | finite mixture regression | political economy | shared decision-making | taxonomy of manufacturer-retailer channels | United States | Vertriebsweg | Distribution channel | Theorie | Theory | Regressionsanalyse | Regression analysis | Klassifikation | Classification | USA | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2015.1113492 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435906