An epitome shift in consumer experience : the impact of metaverse on the retail sector
V. Kiruthiga, S. Catherine
| Year of publication: |
2024
|
|---|---|
| Authors: | Kiruthiga, V. ; Catherine, S. |
| Published in: |
Omnichannel approach to co-creating customer experiences through metaverse platforms. - Hershey PA, USA : IGI Global, ISBN 979-8-3693-1866-9. - 2024, p. 77-86
|
| Subject: | Metaversum | Metaverse | Wirkungsanalyse | Impact assessment | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-1866-9.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531499