An estimated model of the German magazine market

I derive and estimate a model for profit maximization of German magazines. Quarterly data on German women's magazines observed between 1998 and 2001 are used in the econometrics. Main empirical results are that magazines with particularly circulation-sensitive advertising prices set cover prices below marginal cost and there are large and highly significant returns to scale and scope in production.

MoreLess

Year of publication:	2004
Authors:	Kaiser, Ulrich
Publisher:	Berlin : Wissenschaftszentrum Berlin für Sozialforschung (WZB)
Subject:	Magazine \| cost estimation \| GMM estimation

More details

Series:	WZB Discussion Paper ; SP II 2004-07
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	English
Other identifiers:	hdl:10419/51027 [Handle]
Classification:	L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; C33 - Models with Panel Data
Source:	EconStor

Persistent link: https://www.econbiz.de/10010278120