An examination of relationship between cognitive biases and customer satisfaction : empirical evidence from Thailand
Noppanon Homsud and Nopadol Rompho
| Year of publication: |
2023
|
|---|---|
| Authors: | Homsud, Noppanon ; Nopadol Rompho |
| Subject: | Anchoring effect | Customer satisfaction | Endowment effect | Illusion of control | Kundenzufriedenheit | Thailand | Kognition | Cognition | Experiment | Dienstleistungsqualität | Service quality | Schätzung | Estimation | Prospect Theory | Prospect theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-08-2021-0402 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014455570