An examination of the data quality of online reviews : who do consumers trust?
Donna Weaver McCloskey
| Year of publication: |
2021
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| Authors: | McCloskey, Donna W. |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 19.2021, 1, p. 24-42
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| Subject: | Data Quality | Online Customer Reviews | Review Helpfulness | Text Analytics | Text Mining | Trust | Data Mining | Data mining | Datenqualität | Data quality | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Produktqualität | Product quality | Personalisierung | Personalization | Text |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2021010102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494928