An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Babu John Mariadoss; Raj Echambadi; Mark J. Arnold; Vishal Bindroo
| Year of publication: |
2010
|
|---|---|
| Authors: | Mariadoss, Babu John ; Echambadi, Raj ; Arnold, Mark J. ; Bindroo, Vishal |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 6, p. 704-719
|
| Subject: | Markentransfer | Brand extension | Innovationsdiffusion | Innovation diffusion | Fertigungsprogramm | Master production schedule | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008779094