An expansion of the brand and message framing effects on smart health-care clothing
Hongjoo Woo and Sanghee Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Woo, Hongjoo ; Kim, Sanghee |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 4, p. 622-636
|
| Subject: | Consumer behavior | Brand name | Fashion marketing | Message framing | Product management | Smart clothing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Mode | Fashion | Bekleidungsindustrie | Clothing industry | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | Bekleidung | Clothing | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-11-2020-3199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393666