An experimental design for measuring advertising payoff
Year of publication: |
1975
|
---|---|
Authors: | Doyle, Peter ; Fenwick, Ian |
Published in: |
Operational research quarterly : OR. - London [u.a.] : [Verlag nicht ermittelbar], ISSN 0030-3623, ZDB-ID 207376-6. - Vol. 26.1975, 4/1, p. 693-702
|
Subject: | Werbung | Erfolg |
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