An experimental examination of equivalence failures in multicultural comparative research
F. Mark Case, John B. Ford, Edward Markowski, and Earl D. Honeycutt Jr.
| Year of publication: |
2013
|
|---|---|
| Authors: | Case, F. Mark ; Ford, John B. ; Markowski, Edward P. ; Honeycutt, Earl D. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 1, p. 71-90
|
| Subject: | Internationale Marktforschung | International marketing research | Methodologie | Methodology | Fremdsprache | Foreign language | Übersetzung | Translation | Validierung | Validation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009729467