An experimental study of intertemporal choices : the case of customer relationship management
Year of publication: |
June-July 2016
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Authors: | Fagerstrøm, Asle ; Aksnes, Dag ; Arntzen, Erik |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 37.2016, 4/5, p. 324-330
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Subject: | Beziehungsmarketing | Relationship marketing | Nutzentheorie | Utility theory | Konsumentenpräferenzen | Consumer preferences | Wahrscheinlichkeitsrechnung | Probability theory | Experiment |
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