An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys
Diana Denise F. Basa-Martinez, Janet Y. Cabrera, LA G. Dionaldo, Jonathan Gavino R. Orillo, Paul John M. Ramos, Lanndon A. Ocampo
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Basa-Martinez, Diana Denise F. ; Cabrera, Janet Y. ; Dionaldo, LA G. ; Orillo, Jonathan Gavino R. ; Ramos, Paul John M. ; Ocampo, Lanndon A. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 3, p. 239-261
|
| Subject: | Unit non-response | Web-based surveys | Facebook | Prequalifying checklist | Respondents | Social Web | Social web | Befragung | Interview | Online-Marketing | Internet marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2018.04.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954245