An exploration of logistics-related customer service provision on Twitter : the case of e-retailers
Year of publication: |
2016
|
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Authors: | Bhattacharjya, Jyotirmoyee ; Ellison, Adrian ; Tripath, Sonali |
Published in: |
International journal of physical distribution & logistics management : IJPD & LM. - Bingley : Emerald Publishing Limited, ISSN 0960-0035, ZDB-ID 184279-1. - Vol. 46.2016, 6/7, p. 659-680
|
Subject: | Social media | Social presence | Retail logistics | E-retail | Last mile | Social gratification | Unstructured big data | Social Web | Social web | Einzelhandel | Retail trade | Online-Handel | Online retailing | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Big Data | Big data | Logistik | Logistics | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
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