An exploration of sales forecasting : sales manager and salesperson perspectives
Jeffrey A. Hoyle, Rebecca Dingus, J. Holton Wilson
| Year of publication: |
2020
|
|---|---|
| Authors: | Hoyle, Jeffrey A. ; Dingus, Rebecca ; Wilson, J. Holton |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 8.2020, 3, p. 127-136
|
| Subject: | Forecasting | Sales forecasting | Sales analytics | Absatz | Sales | Prognoseverfahren | Forecasting model | Verkaufspersonal | Salespeople | Verkauf | Selling | Theorie | Theory | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-020-00082-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296868