An exploration of US consumer perceptions and affect : two forms of a soy-based food product
Marshall Ottenfeld; Donald Bernstein; Carl L. Witte
| Year of publication: |
2008
|
|---|---|
| Authors: | Ottenfeld, Marshall ; Bernstein, Donald ; Witte, Carl L. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 14.2008, 3, p. 49-76
|
| Subject: | Tofu | Sojabohne | Soybean | Tiefkühlkost | Frozen food | Konsumentenverhalten | Consumer behaviour | Konsumgütermarketing | Consumer goods marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003773314