An Exploratory Inquiry on the Antecedents of Prestige Judgments
| Year of publication: |
2001
|
|---|---|
| Authors: | Czellar, Sandor |
| Publisher: |
Université <Genève> / Section des Hautes Etudes Commerciales |
| Subject: | Prestige | reputation | Verbraucherverhalten | Verbraucherforschung | consumer research | Symbolischer Interaktionismus |
- Introduction
- Theoretical framework and methodology
- Results
- Limits and future research
- References
- Figures
Persistent link: https://www.econbiz.de/10005843539