An Exploratory Inquiry on the Antecedents of Prestige Judgments
Year of publication: |
2001
|
---|---|
Authors: | Czellar, Sandor |
Publisher: |
Université <Genève> / Section des Hautes Etudes Commerciales |
Subject: | Prestige | reputation | Verbraucherverhalten | Verbraucherforschung | consumer research | Symbolischer Interaktionismus |
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