An Exploratory Inquiry on the Antecedents of Prestige Judgments
Year of publication: |
2001
|
---|---|
Authors: | Czellar, Sandor |
Publisher: |
Université <Genève> / Section des Hautes Etudes Commerciales |
Subject: | Prestige | reputation | Verbraucherverhalten | Verbraucherforschung | consumer research | Symbolischer Interaktionismus |
-
Prestige Brands or Luxury Brands? An Exploratory Inquiry on Consumer Perceptions
Dubois, Bernard, (2002)
-
Swimberghe, Krist Roland, (2014)
-
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L., (2013)
- More ...
-
Czellar, Sandor, (2009)
-
Consumer attitude toward brand extensions: an integrative model and research propositions
Czellar, Sandor, (2003)
-
Denis, Jean-Émile, (1997)
- More ...