An exploratory investigation of entrepreneurial marketing in SMEs : the influence of the owner/operator
Richard C. Becherer; Paula J. Haynes; Marilyn M. Helms
| Year of publication: |
2008
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| Authors: | Becherer, Richard C. ; Haynes, Paula J. ; Helms, Marilyn M. |
| Published in: |
Journal of business & entrepreneurship : JBE. - Las Cruces, NM : Univ, ISSN 1042-6337, ZDB-ID 20411856. - Vol. 20.2008, 2, p. 44-63
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009886226