An exploratory study in recognising the role of events in the formation of destination image : the case of Bushehr, Iran
Year of publication: |
2022
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Authors: | Bahrainizad, Manijeh ; Mehrvarz, Zainab |
Published in: |
International Journal of Hospitality and Event Management. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-0491, ZDB-ID 3004225-2. - Vol. 2.2022, 3/4, p. 223-246
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Subject: | tourism | destination image | event | Delphi | Bushehr | Iran | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour |
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