An exploratory study into the determinants of adoption of mobile TV services : an integrated value perspective
Mónica S. Borges, Paulo Rita, Margherita Pagani
| Year of publication: |
2015
|
|---|---|
| Authors: | Borges, Mónica S. ; Rita, Paulo ; Pagani, Margherita |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 12.2015, 1, p. 70-94
|
| Subject: | mobile services adoption | mobile TV | consumer value | uses and gratifications | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011458103