An exploratory study into the determinants of adoption of mobile TV services : an integrated value perspective
Year of publication: |
2015
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Authors: | Borges, Mónica S. ; Rita, Paulo ; Pagani, Margherita |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 12.2015, 1, p. 70-94
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Subject: | mobile services adoption | mobile TV | consumer value | uses and gratifications | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion |
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