An Exploratory Study of Cultural Values and Artefacts of Multicultural Market-Oriented Firms
| Year of publication: |
2018
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|---|---|
| Authors: | Evangelista, Anna ; DiMascio, Rita |
| Publisher: |
[S.l.] : SSRN |
| Subject: | Soziale Werte | Social values | Interkulturelles Management | Cross-cultural management | Kultur | Culture | Kulturelle Identität | Cultural identity | Interkulturelle Beziehungen | Cross-cultural relations |
| Description of contents: |
Using Homburg and Pflesser's (2000) framework of market-oriented organizational culture, this exploratory study identifies some values and artifacts of a multicultural market-oriented firm
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| Extent: | 1 Online-Ressource (2 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Presented at the Cultural Perspectives in Marketing Conference, Academy of Marketing Science, 2008 New Orleans Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 01, 2008 erstellt |
| Other identifiers: | 10.2139/ssrn.3142403 [DOI] |
| Classification: | M30 - Marketing and Advertising. General |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014115344