An exploratory study of factors affecting credit card brand and category selection in India
Abhilash Ponnam; Debajani Sahoo; Abhigyan Sarkar; Surya Narayan Mohapatra
| Year of publication: |
2014
|
|---|---|
| Authors: | Ponnam, Abhilash ; Sahoo, Debajani ; Sarkar, Abhigyan ; Mohapatra, Surya Narayan |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 3, p. 221-233
|
| Subject: | credit card usage factors in India | Indian banking system | PERMAP | multiple correspondence analysis | income-based credit card selection | bank category-based stereotyping | Indien | India | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour | Bank | Zahlungsverkehr | Payment transactions |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497751