An exploratory study of factors influencing make-or-buy of sales activities : the perceptions of senior sales managers
Beth Rogers and Padmali Rodrigo (Department of Marketing and Sales, Portsmouth Business School, Portsmouth, UK)
| Year of publication: |
2015
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|---|---|
| Authors: | Rogers, Beth ; Rodrigo, Padmali |
| Published in: |
Strategic outsourcing : an International journal. - Bingley [u.a.] : Emerald, ISSN 1753-8297, ZDB-ID 2473963-7. - Vol. 8.2015, 2/3, p. 229-261
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| Subject: | Qualitative | Insourcing | Outsourcing | Sales management | Supplier or partner selection | Sales | Modelling (of systems and processes) | Resourcing decisions | Sales managers | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople | Vertrieb | Physical distribution | Make-or- Buy-Entscheidung | Make-or-buy decision | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SO-07-2015-0016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011532812