An exploratory study of marketing, logistics, and ethics in packaging innovation
Year of publication: |
2010
|
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Authors: | Vernuccio, Maria ; Cozzolino, Allesandra ; Michelini, Laura |
Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 13.2010, 3, p. 333-354
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Subject: | Produktentwicklung | New product development | Verpackung | Packaging | Strategisches Management | Strategic management | Wettbewerbsvorteil | Competitive advantage |
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