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Developing a storytelling experience : the case of craft spirits distilleries in Chicago
Williams, Alistair, (2020)
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair, (2024)
Focus: Marketing luxury - Experiencing luxury - Luxury means luxury experiences: Here's how to develop brand experiences that satisfy demanding customers in all dimensions.
Atwal, Glyn, (2007)