An extended TODIM method to rank products with online reviews under intuitionistic fuzzy environment
Dong Zhang, Yongli Li & Chong Wu
| Year of publication: |
2020
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|---|---|
| Authors: | Zhang, Donglai ; Li, Yongli ; Wu, Chong |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 71.2020, 2, p. 322-334
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| Subject: | Product ranking | online reviews | multi-attribute decision-making | extended TODIM | sentiment orientation | emotional intensity | Emotion | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | Ranking-Verfahren | Ranking method | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Bewertung | Evaluation | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2018.1545519 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012215741