An identity-based model explaining online donor appreciation
Kathleen Chell, Gary Mortimer, Barbara M. Masser, and Rebekah Russell-Bennett
| Year of publication: |
2023
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|---|---|
| Authors: | Chell, Kathleen ; Mortimer, Gary ; Masser, Barbara M. ; Russell-Bennett, Rebekah |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 1, p. 13-24
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| Subject: | blood donation | donor appreciation | eWOM | identity verification | marketing communications | social media | Social Web | Social web | Blutspendedienst | Blood service | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Fundraising | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211027670 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228869