An image worth bottling : the branding of King Island Cloud Juice
Susie Khamis
| Year of publication: |
2010
|
|---|---|
| Authors: | Khamis, Susie |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 9.2010, 4, p. 434-446
|
| Subject: | Tasmanien | Tasmania | Insel | Island | Markenführung | Brand management | Mineralwasser | Mineral water | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960688