An impact of purchase decision and brand selection of a car in India - an empirical study
R. Kalaimani, R. Eswaran
| Year of publication: |
2025
|
|---|---|
| Authors: | Kalaimani, R. ; Eswaran, R. |
| Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 22.2025, 1, p. 37-49
|
| Subject: | automobile | brand | cars | India | product | purchase decision | Indien | Kraftfahrzeug | Motor vehicle | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Kaufentscheidung | Purchase decision | Kfz-Markt | Automotive market | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPM.2025.143515 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015395050