An inclusive survey on machine learning for CRM: a paradigm shift
Narendra Singh, Pushpa Singh, Mukul Gupta
| Year of publication: |
2020
|
|---|---|
| Authors: | Narendra Singh ; Singh, Pushpa ; Gupta, Mukul |
| Published in: |
Decision : official journal of Indian Institute of Management Calcutta. - [Erscheinungsort nicht ermittelbar] : Springer India, ISSN 2197-1722, ZDB-ID 2194154-3. - Vol. 47.2020, 4, p. 447-457
|
| Subject: | CRM | Machine learning | Churning | Decision tree | SVM | Deep learning | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Entscheidungsbaum | Lernprozess | Learning process | Data Mining | Data mining | Lernen | Learning | Neuronale Netze | Neural networks | Algorithmus | Algorithm |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-020-00261-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012485373