An information processing theory of consumer choice
James R. Bettman
| Year of publication: |
1979
|
|---|---|
| Authors: | Bettman, James R. |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Informatik | Verbraucherverhalten |
| Extent: | XIV, 402 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-00834-3 |
| Source: |
Persistent link: https://www.econbiz.de/10003999225