An innovative approach to online consumer behaviour segmentation : the self-determination theory in an uncertain scenario
Andrea Appolloni, Vincenzo Basile, Federica Caboni and Lucia Pizzichini
| Year of publication: |
2023
|
|---|---|
| Authors: | Appolloni, Andrea ; Basile, Vincenzo ; Caboni, Federica ; Pizzichini, Lucia |
| Subject: | Cluster analysis | Electronic commerce | Innovative approach | Market innovation | Online consumer behaviour | Uncertain scenario | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Clusteranalyse | Innovation | Social Web | Social web |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-11-2022-0609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014500873