An innovative approach to the development of consumer-oriented grocery products

The paper presents data on the development of products with specified application properties based on the descriptor methods of analysis. Especially important is the development of specialized products, including confectionery products for people with celiac disease, taking into account the relatively high prevalence of this disease. In development of grocery products, the priority indicators of grocery quality are the organoleptic advantages of the product (attractive taste and flavour), nutritional value and safety. Studies have shown that main consumer preferences are: products of highest quality with natural flavour and texture, made according to traditional methods and of natural ingredients. The degree of satisfaction of human needs for food should be determined not only by the level of conformity of the actual commodity consumption (describing the quantitative parameters of consumption), but compliance with a number of subjective parameters that characterize the quality of food consumption. It is determined that by using an innovative approach to product development with prescribed consumer properties using generalized index of quality, it is possible to create products demanded by certain groups of consumers.