An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Year of publication: |
2024
|
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Authors: | Kotler, Philip ; Pförtsch, Waldemar A. ; Sponholz, Uwe ; Sulaj, Kejsi |
Publisher: |
2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer |
Subject: | Human-to-Human Marketing | Design Thinking for Marketing | Application of Service Dominant Logic | Integration of Digitalization | Iterative Marketing-Mix | Case Studies | H2H Marketing | Teachers manual | Instructors manual | Classroom pedagogy | Management education | Lehrkräfte | Teaching profession | Marketingmanagement | Marketing management | Betriebswirtschaftsstudium | Graduate business education | Führungskräfteentwicklung | Leadership development | Lehrplan | Curriculum | Wirtschaftspädagogik | Business and economics education |
Extent: | 1 Online-Ressource (XX, 181 p. 36 illus., 35 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-49005-7 ; 978-3-031-49004-0 ; 978-3-031-49006-4 |
Other identifiers: | 10.1007/978-3-031-49005-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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