An integrated AHP-RFM method to banking customer segmentation
Seyed Mahdi Rezaeinia; Abbas Keramati; Amir Albadvi
| Year of publication: |
2012
|
|---|---|
| Authors: | Rezaeinia, Seyed Mahdi ; Keramati, Abbas ; Albadvi, Amir |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 2, p. 153-168
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking | AHP-Verfahren | AHP approach | Data Mining | Data mining | Zielgruppe | Target group | Bank |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009630948