An Integrated Approach - Market definition, market segmentation, and brand positioning create a powerful combination.
| Year of publication: |
2004
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|---|---|
| Authors: | Fennell, Geraldine ; Allenby, Greg M. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 16.2004, 4, p. 28-35
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