An integrated approach to the global strategy of entertainment firm : motivation, process and management
Year of publication: |
2023
|
---|---|
Authors: | Mun, Hwi chang ; Lee, Yeon W. |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 19.2023, 3, p. 388-412
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Subject: | entertainment firm | Hallyu | imbalance theory | international business strategy | K-pop | learning | upward foreign direct investment | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Freizeitwirtschaft | Leisure industries | Internationales Management | International management |
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